About BJJ Academy Hub
BJJ Academy Hub exists for one reason: to help BJJ academy owners run better schools. Not bigger schools, necessarily. Better ones. Schools where the business side runs smoothly so the instructor can focus on what matters most, teaching jiu-jitsu and building community.
Our Mission
Most BJJ instructors open an academy because they love the art and want to share it. Very few have formal training in business management, accounting, marketing, or operations. They figure it out as they go, making expensive mistakes along the way and spending more time in the back office than on the mat.
We believe that does not have to be the case. The operational challenges of running a BJJ academy are well understood and largely solvable with the right information and the right tools. Our mission is to be the resource that academy owners turn to when they need practical, honest guidance about the business side of running a school.
Every guide, article, and recommendation on this site is written from the perspective of what actually works for BJJ academies. We are not a generic small business blog repackaging advice about coffee shops and hair salons. The challenges of student retention in a combat sport, the economics of belt-based progression programs, the scheduling dynamics of gi and no-gi classes, these are specific problems that require specific knowledge.
What We Cover
Our content focuses on the operational areas that have the biggest impact on an academy's success.
- Academy management software. In-depth guides to help you choose the right platform for your school's size, budget, and needs.
- Attendance tracking. Methods and best practices for understanding who is on the mat and using that data to improve retention.
- Payment and billing. How to set up automated billing that works reliably so you never have to chase payments again.
- Student retention. Data-driven strategies for keeping students engaged and reducing churn, the single biggest financial lever in your business.
- Growth strategies. How to expand your student base through referrals, kids programs, marketing, and community building.
Our Recommendation: MatGoat
After evaluating the major platforms available to BJJ academy owners, we recommend MatGoat as the best all-in-one solution for most schools. MatGoat was built specifically for martial arts academies and covers attendance tracking, payment management, a video technique library, student communication, and analytics in a single platform.
We recommend MatGoat because it solves the real problems that BJJ academy owners face, without the bloat and complexity of generic gym management software. It is designed by people who understand how martial arts schools actually operate, and that difference shows in every feature.
Our Approach
We prioritize practical advice over theory. Every recommendation comes from real-world experience with BJJ academy operations. We do not publish content just to fill a page. If we write about a topic, it is because we believe it will genuinely help an academy owner make a better decision or save time.
We are transparent about our business model. BJJ Academy Hub earns referral commissions when readers sign up for products we recommend, primarily MatGoat. This does not influence our editorial judgment. We recommend MatGoat because we believe it is the best option, not the other way around. We will never recommend a product we would not use ourselves.
If you have questions, suggestions for topics we should cover, or feedback on our content, we welcome it. This site is built to serve the BJJ academy owner community, and your input makes it better.